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Monkeys

June 27, 2007

I mean just because a one-legged monkey with a Mohawk is riding a skateboard really well on a ramp and drinking a certain type of soda, doesn’t mean I want to purchase the same soft drink.

Kevin Levi

Tell me about it. You make a spectacle of your advertising and no one will remember the brand. Of all of those freaky commercials which bombard your corpus collosum how many can you actually name the company who is trying to sell the stuff? And do you want to? So branding is deeper than this. Nike ran commercials with normal people overcoming their limits. It created an identity which addressed the consumers who didn’t care if Michael Jordan wore the same brand of shoes or not.

Define yourself through your values and not through your stunts.

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