Tony Parker and Eva Longoria came all the way over here to say I do last Saturday. Everything was romantic – they were blessed by a priest in a really old church in Paris, then married by the really old mayor, had drinkypoos in a really old castle in Vaux-le-Vicomte, and all on the 7/07/07. Marriages were doubled on the weekend because people (yes, Tony and Eva are still people) want to inject the most important day of their lives with meaning. Every woman wants to look like a princess and every guy wants to try to not get the salad dressing on his tie (at least until late into the reception where everything kind of goes haywire) and make the day an event. This is the objective – to transform an ordinary day into a day to remember.
All of the attention to making a wedding mean something is the same as what your clients should be receiving from you. Not wedding cake and 80s music but everything else which turns the simple act of trusting your company into an experience to remember and repeat.