Skip to content

Cool, Not Cool

July 12, 2007

What are the most important steps for building a kickass, stable, independent business that can prosper even during harsh downturns?

This question flittered in to the 37Signal Questionfest which caught my attention because this is the bite isn’t it? All great and lasting companies have endured times where people didn’t think they were so great. So the answer is…

Keep your overhead low and make sure your product is valuable and useful, not just cool. In a downturn, cool goes away first. Useful is last to lose.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: