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Blogomercials

July 21, 2007

Is this the death of blogging? Jaffe got himself an iPhone by offering to sponsor an episode on Across the Sound. He received a couple of offers and is now the proud owner of the hippest, rectangular piece of plastic on the market. I’m not against the idea, in fact it smacks of the type of business smarts one needs to make a splash, rather I’m concerned about blogging going the way of corporate deals and easy money.

Apparently only 8% of blogs are making money (which is 8% of about 100 million which is actually a lot) so every blogger knows if they start a blog they are in for the love and not the money. Imagine big companies saw the potential of sponsored blogging and a way to inject money into a new technology which was easy to control. As much as big business doesn’t yet understand the blogosphere and how to use it they do understand money and how to use it. Mack at the Viral Garden suggests a tit for tat deal where a company pays for an article then pays a reader for their feedback. All upfront and very buzzy but how does one sift out the real blogs from the blogomercials. It will be like infomercial TV, it looks like a real program but no one is really fooled it’s a sponsored piece of crap.

Maybe it’s inevitable and maybe it won’t be the end of blogging. Maybe it’s just the beginning. Maybe the smart bloggers will be able to handle sponsorship deals and keep writing cutting edge articles which is why the readers will keep coming back. Maybe.

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3 Comments leave one →
  1. July 21, 2007 2:10 pm

    Thanks for the link. The point I was actually trying to make was that IMO the standard monetization model of slapping an ad on the sidebar doesn’t really help anyone. The blogger doesn’t make much from it, the company doesn’t get many new sales, and it intrudes on the reader’s experience. My point was that IF we are going to monetize blogs (and I still say that’s an individual choice) let’s find a smarter way to do it. And I think that involves shifting our thinking away from ‘what can I get from it?’, to finding a way to benefit the blogger, the company, and the reader, all at the same time.

    Which is going to be hard to do, but if we can find a way to do it, I think the possibilities are pretty exciting.

  2. July 22, 2007 10:41 pm

    I’d like to believe it will be as you say…smart bloggers as smart marketers, figuring out ways to build in custom sponsorships

    I don’t think a monetized blog has to be seen as impure in any way.

    On one hand, we need to avoid “traditional” approaches. On the other hand, we should embrace non-traditional ones.

    Either way, one thing is for certain. Readers and listeners will let you know what they think!

  3. July 23, 2007 6:54 am

    Thanks for your thoughts guys. I agree with both of you and as you say Mack the readers and listeners will decide. Like I said, maybe it is the beginning and am not an early adopter so I don’t see the future. I also don’t see a monetized blog as being impure either unless the promotion of products is the sole purpose of the blog. Why would I read a vitual brochure?

    So blogs must continue to be smart and on the edge of the common thinking, at least for the moment. Of course this will all seem like old news pretty soon as some kid from Ohio comes up with something which will replace all and having us begging like dogs to jump on the new train.

    Sorry for the delay (hard weekend). Keep on punching.

    Tim

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