Is this the death of blogging? Jaffe got himself an iPhone by offering to sponsor an episode on Across the Sound. He received a couple of offers and is now the proud owner of the hippest, rectangular piece of plastic on the market. I’m not against the idea, in fact it smacks of the type of business smarts one needs to make a splash, rather I’m concerned about blogging going the way of corporate deals and easy money.
Apparently only 8% of blogs are making money (which is 8% of about 100 million which is actually a lot) so every blogger knows if they start a blog they are in for the love and not the money. Imagine big companies saw the potential of sponsored blogging and a way to inject money into a new technology which was easy to control. As much as big business doesn’t yet understand the blogosphere and how to use it they do understand money and how to use it. Mack at the Viral Garden suggests a tit for tat deal where a company pays for an article then pays a reader for their feedback. All upfront and very buzzy but how does one sift out the real blogs from the blogomercials. It will be like infomercial TV, it looks like a real program but no one is really fooled it’s a sponsored piece of crap.
Maybe it’s inevitable and maybe it won’t be the end of blogging. Maybe it’s just the beginning. Maybe the smart bloggers will be able to handle sponsorship deals and keep writing cutting edge articles which is why the readers will keep coming back. Maybe.