Skip to content


October 29, 2007

When sitting down at a restaurant in Minneapolis, I noticed the waiter replaced my white napkin with a black one. Apparently the tradition here is that if you are wearing black trousers or a dark skirt, the reasoning is that a white linen napkin might leave visible lint on your clothing so they immediately swap it for a black one.

When I found this tidbit from John Maeda I felt that little click of desire. It’s the type of feeling which situates itself between “I wish I’d thought of this” and “I need to tell someone” (okay, also because I get stuff all over me when I eat too, it’s amazing, I just can’t help it). This is the type of attention to detail which makes the difference between creating desire in users and being the same as everyone else.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: