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Genius.

January 31, 2008

Dear Tim,

I have a sporting goods company and I want to make the strongest marketing statement I possibly can.

Signed Phil

Easy, Phil. Print a logo on a golf ball. Get the best player ever to have swung a club to use it. Surround the 16th hole at Augusta with a few thousand people on a Master’s Sunday. Ask the aforementioned player to chip up to the green almost stopping the ball dead before it makes a ninety degree turn and rolls downhill for twenty five yards hanging on the lip of the cup so the cameraman has time to zoom in real close and let it drop in the damn hole.

Just do it? Pure genius.

2 Comments leave one →
  1. February 7, 2008 5:20 am

    Was that “Phil”… Phil Mickelson?

  2. Tim permalink*
    February 7, 2008 8:12 am

    There you go.

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