Here’s a tough sell – convincing people to sign on to the Spam Fan Club’s mailing list. Guess what? You receive information on the Spam family of products directly to your email address. After you ask to receive Spam they put a reassuring little message on the bottom of the sign-up form saying they won’t give away your address to any…well, they say third parties which is a delicate way of saying spammers (which may well be the name of Spam Fan Club members – Spammers).
Apart from the obvious handicaps (through no design of their own) Hormel is doing everything right. They are creating a community and it looks like they are having some fun with it (right down to the offer of playing the Monty Python’s Spamalot board game) so I say yay to Spam and good luck to them.