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How To Kick Yourself In The Rear.

December 8, 2008

Saggy Baggy

Here is the secret to getting your saggy baggy companies to plunge into this crisis and have half a chance to emerge on the other side – do more work, do better work, do smarter work. Tom Peters is a cranky old bastard who hits the nail on the head way more often than not and this from Mike Neiss over at the Tom Peters blog is one of the best things writen in a while:

1) We may have invented capitalism, but we took our eye off the ball. Perhaps it is our complacency, but the truth of the matter is that we are being outworked from the boardroom to the factory floor. In my travels overseas, I have seen a hunger for success far greater than what I see at home. If your counterpart anywhere in the world is willing to work harder then you, they win, you lose. This applies whether you are a CEO or a pipe-fitter.

2) GM is restructuring their executive team, bringing in European talent to save the day. Ford did that. DaimlerChrysler did that. U.S. business schools and grads take note. Where’s the homegrown talent? If you can pull your eyes away from your spreadsheets, you might be able to see what we are missing.

3) Ford wants to attract younger buyers. Here’s a big clue … old designers can’t design for young taste. Unless talent and performance starts meaning more than seniority and entitlement, it isn’t going to work. Put a 25 year old in charge of design. And make it a woman.

4) Throttle back on the cost-cutting mentality. I drive a U.S. nameplate vehicle. Mechanically, it’s great. Design ain’t bad. But the radio quit, the rear window washer failed, and the latch on the glove box doesn’t hold it closed. I am sure they were fashioned with the lowest cost components. Cost does not equal value … and low cost parts decrease brand equity for a very long time.

5) And suck it up. No one is doing this to you. It is a fate you have created for yourself. While the big three are closing facilities, Toyota is building U.S. capacity with new factories. Apparently, you can make money, and lots of it, building vehicles here in the U.S.

There, got that off my chest … going to go turn up the heat, put a couple of lights on, and work harder.

While you’re at and want some more punishment read Olivier’s post here at the Brand Builder Blog then for God’s sake get to work.

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