Sure Fire Ways to Fail Your First Year in Business…
Real advice from so-called real commerce and industry expert given to Christophe and I yesterday for businesses in their first year of activity:
1. If your bottom line for the month is behind your projections only then start thinking about an advertising or a marketing strategy.
2. If your bottom line for the month is still behind your projections then put your prices up (what the f+++?).
3. If your bottom line for the month is really still behind your projections get a real job.
So to break the super advice down…If your bottom line for the month is behind your projections then it’s okay to ask why but if it’s at this point you start digging around for a strategy it’s wayyy too late. If hiking up your pricing is the only way to make more money then you are giving price as the only point of concern (ie. you aren’t provding anything else). And finally if things get tough in private enterprise – give up.
Oh my God. How do these clowns find there way into selling out this type of bollocks?